How To Monetize a Blog: Best Practices

Running a blog can be a great way to share your opinions on things or your expertise in a certain area with a large volume of people. Ultimately, however, you can monetize your blog using a variety of different methods to convert the traffic to your blog into more money in your pockets. If you have a popular blog or are planning on developing one, there’s really no reason not to monetize it. In this post, we’ll look at how to monetize a blog with some of the most popular (not to mention profitable) methods for turning your hobby into a steady source of income.

Google AdSense

First on our list is Google AdSense, which is probably the most common form of monetization when it comes to blogs. AdSense is free to join, and Google provides advertisements that are in some way related to your blog. They can be images, videos, or text, and if a browser clicks on one or views it (measured with “impressions”), you will be paid a small sum. Though it can be alluring to see Google transferring a few payments to your account from time to time, there are a few disadvantages to AdSense. The most obvious of these is that you can’t control what ads pop up. This can be a problem – for instance, they may be something you don’t want to endorse, lowering the quality of your blog. Overall AdSense is an okay method to get your feet wet and see that it’s possible to convert incoming traffic into cash, but it’s certainly not the best method available for monetizing blogs.

Ad Networks

Next up we have ad networks. Technically, AdSense could be classified as an ad network but for the purposes of Internet marketing, most people distinguish them. Ad networks require you to purchase the advertisements that you want to place on your website. Obviously, you want to pick out advertisements that are relevant to your content. The advantage here over AdSense is that you can actually pick out the advertisements you want to use. An example of one of these non-AdSense ad networks would be a site like BuySellAds.com.

Native Networks

Native networks supply your blog with what’s called “native advertising.” The “native” refers to the fact that these advertisements will match the style (and of course the content) of your site. The philosophy of this type of advertising is that it makes ads less intrusive and annoying, hopefully increasing the likelihood of people viewing your blog to click on them and result in a payment for you. An example of a site which promotes native advertising offers would be Content.ad.

How to Monetize a Blog With Affiliate Offers

The methods we’ve listed above can certainly bring you some passive income if you have the right advertisements. However, the real gold mine when it comes to monetizing your blog is what’s called affiliate marketing. Affiliate marketing is and always has been the king of blog monetization. Essentially, affiliate marketing is when you publish offers from companies related to your content on the blog. If someone clicks on that advertisement or makes a purchase, you will be paid a certain sum. There are different types of offers – most are what’s called pay-per-action, or PPA. Companies will pay you a commission if you can indirectly convince the people browsing your blog to perform some sort of action, whether inputting information, signing up to an e-mail list, or actually purchasing the product.

The whole point of a blog is to connect with your readership. Over time, this builds trust. Your followers will trust the affiliate offers you are promoting, making blogs the ideal place to sell products related to your niche, earning you a nice commission simply by writing great content that’s relevant to your readers. You should, in a sense, write your content around the product that’s being offered. The more related the content is to the product (if you can instill a sense in your readers that they need or would be foolish not to purchase the product), the more likely you are to increase your CTR (click-through rate) and earn yourself more money.

A very popular affiliate network is Amazon Associates because Amazon offers such a wide array of different products. No matter what your blog is about, you’re bound to find relevant products on that site. They will pay a commission of somewhere between 4 % and 15 % – it depends on the type of product and the volume which you’re selling. It can be a good option for people who are just getting into the world of affiliate marketing.

You’ll want to make sure you integrate links appropriately. In other words, you don’t want your website to be cluttered up with affiliate offers. As pointed out earlier, you want to develop a trusting relationship with your readership, and if there are too many offers distracting from the quality of your page, readers will begin to lose trust in your blog and go elsewhere. Maintaining the high value of your blog should be the top priority if you want to succeed with affiliate marketing.

Of course, in order to drive high volumes of customers to your website, you will need to learn some of the basics of search engine optimization (SEO). You should focus on targeting keywords that people interested in your content would most likely be searching for. Google offers all sorts of tools for this. For instance, you can use Google Analytics to monitor your conversion rate (the number of people who, having accessed a page, click on an affiliate offer or complete an action) and, if you discover it’s lower than last month, make the necessary adjustments.

For your blog, we recommend the mSpy affiliate program which you can find at https://www.mspy.com/affiliates.html. mSpy is actually a phone and computer monitoring software, but they have started up an excellent affiliate program. They offer bonuses for new affiliates who perform really well in the weeks after joining and offer much higher commissions than you would get from Amazon Associates, for instance. You can earn up to a 60 % commission, depending on which performance tier you’re part of – the more successful you are in converting visitors to your blog into purchases, the more money you will make.

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