On-page optimization is one of the most essential techniques which every webmaster tends to forget and don’t really bother about.
On page optimization will not only decide your rankings in the SERPs, but will also determine how successful your online marketing campaigns are.
Advanced implementation of the on page optimization techniques will strengthen your website and can have a rather quick (almost immediate) effect on the rankings.
With that said, you should know that on page optimization should be altered often so that you can stay up to date with the latest on page optimization practices.
In this article, we are going to give you the latest and best practices in on-page optimization to help your site rank high in search engine results;
Each one of your posts or web pages should have its’ own unique page title, which includes main/primary keywords for that particular page.
When coming up with a page title, consider using longer titles (between 50-60 characters) as the short titles may not rank high in search engine results.
You should also consider using the target keywords close to the beginning of your title; the closer you place the keyword to the start of title tag, the more the weight the search engines ascribes to it.
2. Heading Tags
When writing your posts, you need to break up the content into paragraphs or smaller sections so as to make it a lot easier for visitors to read.
You can give the paragraphs headings like H1, H2, H3, etc.
Search engines normally use the heading tags to determine what’s important within the content.
That’s why keyword rich headings are much more useful than the generic ones.
Therefore, make sure you include the keywords in your headings.
3. Meta Description
Meta description is what informs searchers what the page is all about, therefore, it needs to be descriptive, unique, and up to about 150 characters.
Create a user friendly meta description which works as a summary for your post.
It is your opportunity to advertise your web page and convince searchers to click the link and check out your site rather than choosing the other links.
You should also use your target keywords in the meta description.
The loading speed of your web page is among the essential SEO ranking signals.
Therefore, you should ensure your web page doesn’t take more than 4 seconds to load.
Most users/visitors will not go back to a site which takes too long to load.
Check the loading speeds of your website and then increase it if necessary; you can so this by switching to a much faster hosting option, using content delivery network (CDN) or by compressing images.
5. Keyword Density
Keywords are how search engines link what users are searching for, to the content that’s ranked for those particular searches.
It is a bridge between the searcher’s intent and the information that’s shown on page.
You should try and keep the keyword density between 1-2%.
Consider using the main keyword once in 1st paragraph and the last paragraph, apart from regular use throughout the content.
You can also use bold, underline and italics to highlight the important phrases and keywords in your web page or blog post.
With that said, try not to overuse keywords just for the search engine robots as it may lead to your website getting banned from the search engines.
6. URL Structure
It is highly recommended to include search engines’ friendly URLs for each one of your web pages, as they bring better crawling.
Make sure your URLs are short, concise, clear, and easily readable.
The shorter the URL, the easier it’s to embed or share whilst creating a much better user experience.
You want the readers to easily and quickly identify what your web page is all about without seeing symbols, numbers, categories or a mixture of everything.
You should also consider using the main keyword in your URL. Short URLs which include target keywords usually perform better on the search engine results.
7. Content Interlinking
Internal linking helps strengthen keywords internally for the web pages, allows user to easily navigate through your website, and tells search engines that the web page is relevant for that particular keyword or phrase.
Internal linking also ensures your website gets properly crawled thus allowing search engines to easily find your web pages.
Moreover, internal links will reduce the bounce rate and will distribute the given web page rank juice to all of your other web pages.
8. External Linking
Having outbound links to web pages which are relevant helps search engines understand the page’s topic; it’s also a smart way of showing search engines that your web page is a center for top quality information.
When linking out to the external sites, you should make sure you only link to trusted sites.